In today’s competitive business world, one of the biggest challenges for small businesses is building brand awareness with a limited budget. While large brands gain visibility through high advertising expenditures, this path is not always possible for small businesses. This is exactly where PR comes into play. When applied correctly, PR is a powerful tool that can create high impact at a low cost. PR efforts are not limited to simply sending press releases. An effective PR strategy requires storytelling, trust-building, proper communication, and consistency. In this article, we will examine in detail 7 effective PR tactics that help small businesses increase […]

Kite Beach Dubai, one of the city’s most popular beachfront destinations, is transforming its shoreline fora unique Christmas celebration this festive season.Visitors can look forward to enchanting evenings filled with cheer and festive frolic, featuring family-friendly moments that blend Christmas magic with Kite Beach’s signature beachside charm. The festive line-up will feature a special meet-and-greet with Santa Claus himself at his grotto, interactive kids’ workshops, and cosy outdoor movie nights under the stars. Central to this festive atmosphere is a beach-style Christmas tree on the sand, offering the perfect backdrop for memorable family photos. Designed as a relaxed yet lively […]

Dubai is known for its iconic attractions, but beyond the famous landmarks lies a collection of hidden gems that reveal a more authentic and intimate side of the city. These lesser-known spots offer unique experiences, quieter environments, and a deeper connection to local culture. One such gem is Alserkal Avenue, a creative district tucked away in Al Quoz. What appears from the outside to be a cluster of warehouses transforms inside into a vibrant hub of art galleries, concept stores, and independent cafés. It is a place where artists, designers, and thinkers come together, making it ideal for visitors who […]

Welcome the New Year with joy, laughter and togetherness at Atrangi New Year’s Eve, a delightful outdoor celebration at Le Méridien Village Terrace. Set within the hotel’s charming open-air courtyard, this festive evening promises great food, cheerful entertainment, views of the New Year’s Eve fireworks lighting up the Dubai skyline and a lively atmosphere perfect for families and friends to ring in 2026 under the stars. Featuring a dynamic lineup of over five DJs, the event brings together great music, vibrant energy and a true sense of community. While parents come together to celebrate and soak in the festivities, children […]

Dubai is set for its biggest midnight takeover as Plush Extreme NYE 2026 transforms The Warehouse at Le Méridien Hotel Dubai into the city’s ultimate New Year’s Eve destination. This isn’t just another NYE celebration, it’s one of Dubai’s next level party celebrations featuring over 15 artists, three immersive arenas and one epic night of nonstop music and electrifying vibes. Taking over the Club, Lounge and Outdoor Garden arenas, the event delivers a powerful mix of Afro-house, Techno, Bolly-Tech and Commercial beats, designed to keep the vibe buzzing from start to finish. With a carefully curated lineup of international, regional […]

Nando’s is firing up its first-ever global 3D anamorphic billboard, lighting up the skyline above Roxy Cinema at The Beach, JBR. The high-impact creative lands just as the brand opens its 23rd restaurant, a milestone that also marks 23 years of the brand in the UAE. Located beside the newly launched two-storey JBR Casa with its expansive terrace, the 3D display spotlights Nando’s latest menu hero in a standout moment along the beachfront. The Espetada A Torre Dukkah Lima, arriving in restaurants from 24 November, presents centre stage on the billboard with a theatrical animation.  Blending PERi-PERi thighs stuffed with […]

Loco Bear, Dubai’s ultimate indoor entertainment destination located in Al Quoz 2,is transforming into a winter wonderlandwith its enchanting festive experiences with‘A Very Loco Winter’. Starting from December 18, 2025, until January 11, 2026, families and children can immerse themselves in a world of fun, creativity, and non-stop adventures, celebrating the winter holidays in style and with high energy. All set within a sprawling 70,000 sq. ft. of the premise, Loco Bearpromises timeless memories for all who engage in the celebration with adrenaline adventure and fun. During the Christmas week from December 18to December 25, families can dive into the festive spiritwith […]

To celebrate the upcoming festive season, Dubai Safari Park is announcing the launch of its first-ever Festive Village, running from 21st December 2025 to 11th January 2026. Set to transform the park’s Al Wadi area into a lively winter market, the new village will offer an immersive, family-focused experience that brings together engaging entertainment and meaningful education on animal welfare and nature. Designed as a seasonal hub for families, the Festive Village will feature a rich line-up of children’s activities and workshops, including gingerbread and festive cookie making and decorating, face painting with festive designs, magician shows, storytelling, roaming entertainers and more. […]

Dubai has evolved into one of the world’s most influential lifestyle destinations, attracting millions of residents, tourists, and entrepreneurs who are drawn to its unique blend of luxury, innovation, and multicultural energy. What makes Dubai stand out is not just its skyline or its reputation for extravagance, but the way it has intentionally shaped itself into a city where quality of life is a priority. From world-class infrastructure to diverse entertainment options, Dubai has created an environment where people from over 200 nationalities can live, work, and thrive. The city’s lifestyle appeal begins with its commitment to comfort and convenience. […]