Student entrepreneur, Yasmine Farra from the Forward Thinking Mentoring Programme has officially launched Yoodle Doodle, a creative venture that combines her passion for psychology with accessible art therapy to support mental well-being. The startup produces A0-sized themed doodle rolls designed to encourage emotional regulation and provide a therapeutic outlet for stress. Driven by an interest in how creative expression influences the human mind, Yasmine founded Yoodle Doodle in January 2025. The venture is rooted in the belief that artistic activities should be an accessible tool for mindfulness in everyday life. Beyond the commercial aspect, Yasmine has translated her mission into community action by volunteering at Jad’s Inclusion, a not […]

At some point in the last two years, digital PR landed in every content strategy conversation I was part of. Suddenly it was everywhere – in blog posts, in SEO podcasts, in agency pitch decks. The pitch was always some version of the same thing: guest posting is slow and transactional; digital PR is modern, scalable, and gets you into publications that actually matter. I tried both. Properly, not just dabbling. And my honest conclusion after doing both for long enough to see real results is that the comparison is mostly a false one. They are not competing strategies. They […]

Dubai isn’t confined to the rules. If an idea doesn’t exist, the city-state creates one, closing the gap between concept and product. Architecture, for instance, is an area where creatives get to play around with theories and build them into existence. One trend that continues to dominate the real estate environment is intentional design. Homes are becoming smarter, greener, more flexible, and personal. This thought process is influencing what “modern living” looks like in Dubai today, and where it’s heading next. Below, we’ll discuss seven architecture trends redefining Dubai’s homes. #1. Vertical Living Is Taking Over  Land optimization and rising […]

28 May is World Burger Day, and Dubai has no shortage of reasons to celebrate. From loaded smash patties to Wagyu blends with serious pedigree, here’s where to mark the occasion across the city. Sal’s Burger Kitchen, Palm Jumeirah Mall Sal’s is making World Burger Day a proper event. Anyone ordering a burger or burger combo on the day gets a free slider of their choice: the Sal’s Burger Slider, the Entrecôte Slider, or the Le French Slider. The offer runs all day from opening to close; just mention World Burger Day at the counter. If a free slider isn’t reason […]

The Mohammed Bin Rashid Innovation Fund (MBRIF), an initiative launched by the UAE Ministry of Finance to support the innovation ecosystem in the UAE, has announced a credit guarantee of AED 1.5 million for 01Gov, an Emirati GovTech startup. The guarantee will accelerate the growth of 01Gov’s proprietary AI-powered platform, reinforcing the UAE’s agenda to lead the world in government development and excellence. Empowering Innovators Fatima Yousif Alnaqbi, Acting Assistant Undersecretary for the Support Services Sector at the UAE Ministry of Finance and the Ministry’s representative at MBRIF, said: “The Fund plays a pivotal role in advancing the national innovation […]

It took Dubai less than 50 years to transform from a modest trading port into a futuristic metropolis. And if you want to see what these changes look like in practice, just take a look at the local roads. Dubai has long since ceased to be just a city with services, like Trinity Rental https://trinityrental.com/rent-lamborghini, with a ton of luxury cars, like Lamborghini. It is now a true Mecca for car enthusiasts, where the sheer number of supercars, hypercars, and tuned SUVs is simply mind-blowing. Why has Dubai managed to snatch the title of the world’s leading automotive capital from […]

While the city gears up for GameExpo 2026, Rove is getting into the competitive spirit a little earlier with the launch of Rove Gaming Nights. Taking place across two weekends from May 23rd to 31st, the experience transforms Rove City Centre into a hub for solo players, groups of friends, and esports communities to connect, compete, and celebrate fan-favourite titles. With AED 21,000 worth of cash prizes on the line, Rovers can expect plenty of high-energy matchups, nail-biting moments, and epic comebacks you won’t want to miss. Created in collaboration with Dubai-based esports and events organisation Four04, Rove Gaming Nights […]

Eid Al Adha is the perfect time to slow down, reconnect and enjoy a well-earned break. This year, Rove Hotels is making it easier than ever to do just that with a citywide offer designed for comfort, value and a little something extra. With stays starting from AED 199, Rovers can look forward to a vibrant getaway packed with thoughtful additions.  Known for its homegrown spirit and effortlessly cool vibe, Rove Hotels has become a go-to for explorers, families and staycation seekers across the UAE. With locations spanning the beachfront charm of Rove Al Marjan Island, the high-energy setting of Rove At The Park, and the buzzing neighbourhoods […]

Home to three distinctive hotels, each reflecting the brand’s familiar warmth and genuine hospitality, JA The Resort offers a stay experience to suit every way of celebrating Eid Al Adha. Helping guests make the most of the long weekend and this joyful occasion, each destination presents a dynamic stay reflecting its unique character, complete with elevated comforts, personalised experiences, and exclusive savings. Guests can choose an Eid filled with shared moments and family time at JA Beach Hotel, stay active at JA Lake View Hotel, or slow things down with an unhurried break at JA Palm Tree Court. JA Palm Tree Court    Surrounded by lush tropical greenery and shaded palm groves, JA […]