MEES 2026 Returns To Dubai, Bringing Together The Region’s Events Community To Shape What Comes Next
The Middle East Event Show returns to Dubai on 18 and 19 August 2026, bringing together more than 6,000 event professionals, organisers, agencies, venues, suppliers, technology providers, experiential specialists and industry leaders from across the region. Taking place at Sheikh Maktoum Hall, Dubai World Trade Centre, the two day exhibition and conference will feature keynote presentations, panel discussions, expert led sessions, interactive workshops and networking opportunities focused on the key developments shaping the future of the events industry. Topics will include artificial intelligence, audience engagement, resilience, workforce transformation, changing business models and the continued importance of human connection.
The programme will feature regional and international industry leaders including Azza Hegazi, Head of Global Experiences at Snapchat; Cosmin Ivan, CEO of Platinumlist; Iyad Rasbey, Vice President, Destination Tourism Development at Ras Al Khaimah Tourism Development Authority; Priya Patel, Head of Communications at Coca Cola Arena; and Shea Bennett of Identity Middle East. MEES 2026 will also feature an expanded Workshop Zone in partnership with The Events Group, with practical sessions covering AI, ESG and creative strategy. The event programme will be followed by the Middle East Event Awards on 20 August at Madinat Jumeirah.
*What: Middle East Event Show (MEES) 2026
*Where: Sheikh Maktoum Hall, Dubai World Trade Centre, Dubai, UAE
*When: 18 to 19 August 2026, 11:00 AM to 8:00 PM; 20 August 2026: Awards Ceremony, 6pm onwards
*What to Expect: Two days bringing together more than 6,000 professionals from the Middle East’s events industry for keynote presentations, panel discussions, expert led sessions, interactive workshops and networking opportunities. Attendees can expect discussions around AI, audience engagement, resilience, workforce transformation and human connection, alongside the expanded Workshop Zone featuring practical sessions across AI, ESG and creative strategy.
Middle East Event Awards: 20 August 2026, from 6:00 PM onwards at Madinat Jumeirah, Dubai, UAE
*For More Information: Visit https://informaconnect.com/middle-east-event-show/