Yugen & Celeste: Rethinking Chocolate Through The Lens Of Wellness And Longevity
Yugen Care by Dr. Gehad introduces Yugen & Celeste, a functional chocolate concept built around three distinct formulations: Performance, Beauty and Clarity. Combining chocolate with selected functional ingredients, the collection offers a new perspective on everyday indulgence, shaped by the philosophy of “Indulgence, With Intention.”
The launch coincides with the opening of Yugen Café in Jumeirah 3, Dubai, bringing together coffee, matcha, wellness-oriented beverages and functional chocolate within the Yugen Care ecosystem. Together, Yugen & Celeste new chocolate collection and café reflect the brand’s broader vision of making wellness part of everyday lifestyle, alongside clinic’s existing health and longevity services.
Three Formulations. One Philosophy.
Yugen & Celeste is built around the idea that conscious choices and everyday indulgence can coexist. Each formulation combines a chocolate base with two key functional ingredients, complemented by additional ingredients that contribute to its flavor and character.
Performance – For an Active Lifestyle
Sugar-free milk chocolate featuring protein and creatine monohydrate as its key functional ingredients, complemented by pistachio cream and pistachio slivers.
Inspired by active lifestyles and performance-focused routines, Performance brings together chocolate indulgence and ingredients commonly associated with sports nutrition.
Beauty – Where Chocolate Meets Self-Care
Sugar-free white chocolate featuring collagen peptides and ashwagandha, complemented by coconut cream and matcha.
Drawing on the intersection of beauty, nutrition and holistic wellbeing, Beauty offers a distinctive chocolate experience for beauty-conscious and wellness-focused consumers.
Clarity – An Indulgent Take on Focus
Sugar-free dark chocolate featuring Lion’s Mane and L-theanine, complemented by peanut butter, matcha, Bio Sweet Sugar and honey.
Designed around the interests of professionals, creatives, entrepreneurs and students, Clarity brings functional ingredients into a chocolate experience inspired by focus and mindful daily routines.
The collection is available individually at AED 10 per piece or as a Yugen & Celeste box at AED 120.
Eat Smart: Wellness Beyond the Treatment Room
For Yugen Care, Yugen & Celeste represents an extension of its approach to personalized wellness and longevity. The concept is rooted in “Eat Smart” – making more intentional choices about everyday nutrition while finding enjoyable ways to incorporate functional ingredients into daily routines.
“Our vision with Yugen & Celeste is rooted in the idea of ‘Eat Smart’ – making conscious choices that support your wellbeing while allowing you to enjoy the things you love. We wanted to create a way for people to incorporate functional ingredients into their daily routines through chocolate, offering an enjoyable alternative to traditional supplement formats based on their individual needs.
“For us, longevity is about more than treating the body from the outside; it is about embracing a lifestyle that nurtures wellbeing from within, through the choices we make every day. Yugen & Celeste reflects this philosophy by bringing together functionality, indulgence and a more intentional approach to everyday living,” says Dr. Gehad
Masri, Founder of Yugen Care.
This philosophy connects the clinic’s personalized wellness offering with everyday lifestyle choices, placing nutrition and daily habits alongside its broader focus on health and longevity.
Yugen Café: Coffee, Chocolate and Contemporary Wellness
Located within Yugen Care in Jumeirah 3, Yugen Café brings the brand’s lifestyle concept into a relaxed café setting.
The menu includes Espresso, Americano, Cappuccino, Turkish coffee, Flat white and Spanish latte, alongside Matcha, Tea, Organic Juice, iced beverages and protein shakes. The café also features the Yugen & Celeste collection through its “Bites With Benefits” offering, allowing guests to discover the three chocolate formulations alongside the café’s beverage selection.
Yugen Café provides a new way to experience the Yugen Care philosophy outside the traditional treatment environment, connecting café culture with functional nutrition and modern wellbeing.
Opening hours: Saturday–Thursday, 11:30 AM–8:00 PM.
Yugen Care: A Broader Approach to Longevity
Founded by Dr. Gehad Masri, Yugen Care is a Dubai-based destination focused on personalized health, wellness, and longevity.
Its existing services include wellness assessments, IV nutrient infusions, longevity-focused therapies, wellness technologies, recovery, personalizedhealth, and dedicated men’s and women’s health services.
The introduction of Yugen & Celeste and Yugen Café expands this offering into lifestyle-led experiences, reflecting the brand’s vision that wellbeing extends beyond clinical treatments to include the everyday choices that shape how people live.
Availability and Ordering Details
Yugen & Celeste collection
- Individual chocolate: AED 10 per piece
- Collection box: AED 120 per box
- Available at Yugen Café inside Yugen Care Clinic, Jumeirah 3, Dubai
- Online ordering: www.yugenandceleste.com
- Delivery: Deliveroo
- Instagram: @yugen_celeste
Yugen Café
Location: Yugen Care, Jumeirah 3, Dubai
Opening hours: Saturday–Thursday, 11:30 AM–8:00 PM