Dive Into Summer Style With Dubai Beach Boy x ME Dubai’s Poolside Pop-up

This summer, ME Dubai is turning up the heat with a sun-soaked collaboration with homegrown brand Dubai Beach Boy. Combining luxury, fashion, and sustainability, the pop-up highlights ME Dubai’s fashionable DNA, stylishly located at the stunning pool and set against the city’s bustling metropolis.

Founded in 2022 by Francois Pouria, who traded London’s grey skies for Dubai’s golden shores, Dubai Beach Boy is all about blending fashion with function. Francois, with a decade of experience in marketing luxury brands, wanted to create a line of menswear that captures the essence of Dubai’s sunny lifestyle. The exclusive collection features premium cottons and cutting-edge fabrics that transition effortlessly from training to swimming, all crafted locally in the UAE.

Driven by a passion for sustainability, ME Dubai and Dubai Beach Boy share the same commitment to reducing environmental impact. Dubai Beach Boy is dedicated to protecting the beaches and oceans that inspire their designs and for every purchase made, the brand donates twenty plastic bottles, helping to reduce plastic waste and preserve the beauty of the coastlines. Babes and boys are invited to lounge by ME Dubai’s pool and explore the latest in summer fashion that’s not only stylish but also eco-friendly, making it perfect for any summer wardrobe.

Get ready to make some stylish waves this season with the ultimate fashionable collaboration.From splashy swim trunks to vibrant accessories and breezy tees, the ME Dubai and Dubai Beach Boy poolside pop-up bring all the essentials and much-needed relaxation all in one place.