The Coffee Club Marks 10 Incredible Years In The UAE
The Coffee Club is thrilled to announce its 10th Anniversary in the UAE with a series of special events, giveaways and customer engagement activities throughout the month of October. For the past decade, The Coffee Club has been more than just a restaurant, it’s been a community hub, a place where memories are brewed alongside every cup of coffee.
Celebrating a Decade of Moments and Memories
From 1st to 31st October, The Coffee Club invites all customers to join in celebrating “10 ‘Bean’ Years” in the UAE. This month-long campaign is a tribute to the community that has supported and grown alongside The Coffee Club over the years.
Exciting Prizes with “Spin the Bean”
One of the main attractions is the “Spin the Bean” in-app game, an interactive opportunity for customers to win exciting prizes. Customers who spend a minimum of 150 AED in-store will have the chance to spin the wheel and win a range of amazing gifts. But the excitement doesn’t end there—every spin also enters participants into a grand raffle, with the ultimate prize being a luxurious 10-day getaway to Bali, complete with flights and accommodation at the Anantara Vacation Club Legian resort. Winners will be announced on 31st October 2024.
Special In-Store Experiences
Throughout October, The Coffee Club will also host a series of in-store workshops at selected locations, including the Succulent Plant Station and the Coffee Scrub Making Station. These hands-on activities are designed to symbolize growth and appreciation, giving customers a unique, memorable experience. Additionally, the much-loved coffee cup character, Cuppa, will be making appearances at stores across the UAE, spreading smiles and encouraging participation in the “Find Cuppa Challenge” on social media.
Social Media Fun with #10BeanYears
To further engage with the community, The Coffee Club has also launched a Social Media Competition. Customers are encouraged to share their in-store experiences using the hashtag #10BeanYears and tag @thecoffeeclubme for a chance to win weekly flights to dream destinations.
The “Bean Here” Collection
As part of the 10th Anniversary celebrations, The Coffee Club is launching the exclusive “Bean Here” Collection. The collection, which began earlier this year with beautifully UAE-crafted ceramic mugs, now includes special tote bags featuring artworks by Emirati designer Khaled Al Jaberi. This anniversary collection symbolizes The Coffee Club’s deep roots in the UAE, celebrating local culture and community with each carefully crafted item. With this collection, customers are invited to take home a meaningful piece of the celebration that blends unique artistry with an appreciation for coffee.
A Celebration for a Cause
In alignment with Breast Cancer Awareness Month, The Coffee Club has launched a limited-edition Anniversary Pink Beet Latte, with 10 AED from each sale going to support the Al Jalila Foundation. This initiative reflects The Coffee Club’s commitment to social responsibility, turning this celebration into an opportunity to give back to an important cause and support the health and wellbeing of the community.
A Decade of Growth and Gratitude
“The past 10 years have been an incredible journey, and we owe it all to our wonderful customers and dedicated team members,” said Charl Badenhorst, CEO at Liwa Minor Food & Beverages LLC. “This month-long celebration is our way of saying thank you for the love, loyalty and community spirit that has allowed The Coffee Club to thrive in the UAE. We’re excited to celebrate this milestone with everyone who has been part of our journey.”
For more information about The Coffee Club’s 10 year anniversary activations, visit the website http://thecoffeeclubme.com/10beanyears and follow @TheCoffeeClubME on Instagram, Facebook and TikTok.
