After a season defined by culture, creativity and community, Marsa Boulevard enters its final week, running until Sunday 3rd May. The destination marks a successful run, welcoming over 2.5 million visitors across the season, with peak footfall reaching 40,000 in a single evening. Set along the waterfront at Dubai Creek, Marsa Boulevard has evolved into a community-led destination, offering a meaningful platform for local, homegrown businesses that continue to shape its identity. More than a seasonal destination, Marsa Boulevard reflects an experience-led approach to retail, rooted in culture, connection and shared experiences. Through a curated mix of programming and dining, Season 2

With this in mind, VEO Fitness has launched its new Social Pass, a premium day-access pass designed for those who want to enjoy the full VEO experience without committing to a full membership. Priced at AED 200, the pass includes gym access, padel access, one class subject to availability, swimming pool access, and one matcha or coffee from UAE Homegrown Brand Harvst, creating an easy all-in-one day built around movement, downtime and social connection. Available at VEO Hayya Lakes and VEO Meadows Town Center, the Social Pass is ideal for residents looking to try VEO for the day, switch up their work-from-home routine, or enjoy a more

As the global events industry regains momentum following a period of uncertainty, a new fitness competition is launching in Dubai, one that shifts the focus away from elite performance and toward personal progress and participation. XX | HER EDITION, a Dubai-born female fitness event, has been created specifically for women who are new to functional fitness or returning after time away. In an industry traditionally dominated by elite athletes and high-performance competition, XX is designed to make fitness more accessible, prioritising participation and community, while making competition more approachable. Taking place on May 14, in partnership with GMG, the debut event will

Over the years, as the industry evolved from legacy print media to online media, the biggest challenge for PR practitioners has been the ability to secure quality media placements in niche blogs and social media. According to Sharad Agarwal, Founder of GuestPosts.biz, “I believe that while guaranteed news publication is not a replacement for traditional PR, it’s a strategic complement. When used thoughtfully, it provides reliability, speed, and measurable impact. For this reason alone, I started GuestPosts.biz in 2016 to enable PR and other media agencies to leverage guaranteed placements, alongside authentic earned media to create a powerful, results-driven communications strategy.” Why

When it comes to working out, the results are always better when you have someone by your side to motivate you. To help you achieve your optimal goals, VEO Fitness is introducing its week-long “Bring Your Neighbour” offer, where, for a limited time, members can bring a guest to any VEO Fitness Centre,where their chosen friend or neighbourcan enjoy complimentary access to the gym. Built on the ethos of community, this is the perfect opportunity to train, connect, and experience VEO first-hand. Part of Emaar Hospitality Group, VEO Fitness has established itself as one of Dubai’s leading lifestyle fitness destinations, built

MERED brought together leading brokers and Emirati visual artist Faris Al-Hammadi for a live art activation at ICONIC Residences Design by Pininfarina, turning the construction site into a setting where architecture and art could be experienced side by side. The invitation-only session took place within the tower itself, giving participants a direct view of key UAE landmarks, Palm Jumeirah, Bluewaters with Ain Dubai, Burj Khalifa and Burj Al Arab and Marsa Al Arab, which became the focus of the artistic activity. Faris Al-Hammadi, an ambassador of the Yas Association for Culture, Art and Theatre, led the session through his practice in

Dubai has rightfully earned its reputation as a global shopping paradise, attracting millions of visitors each year with its unmatched retail experiences. From ultra-modern malls to traditional souks, the city blends luxury, culture, and innovation into a shopper’s dream destination. At the heart of Dubai’s shopping scene is the iconic Dubai Mall, one of the largest shopping centers in the world. Located next to the towering Burj Khalifa, the mall houses over 1,200 retail outlets featuring global brands such as Gucci, Louis Vuitton, and Zara. Beyond shopping, visitors can enjoy attractions like an indoor aquarium, an ice rink, and endless dining

Fitness and art enthusiasts of all ages gathered at House of Arts at Expo City Dubai on Saturday for the Art Run, a distinctive wellness experience that blended movement, artistic discovery and community spirit. With Expo City's public art installations, a legacy of Expo2020 Dubai's art initiatives, lining the route, runners experienced Expo City Dubai as an open-air gallery, a shared journey driven by movement, connection and creativity, inviting participants to engage with the city not just as observers, but as part of the experience. Starting from House of Arts, a multidisciplinary cultural space that champions creative voices from across the GCC,

Built on a homegrown spirit and a genuine understanding of what residents are looking for right now, Rove Hotels continues to shape experiences that fit effortlessly into everyday life. Across its UAE properties, Rove hotels are introducing a mix of offers and initiatives designed to make it easier to stay, work, meet, and unwind all in spaces that feel flexible and comfortable. Extended staycations, work-friendly mornings, and community-driven moments all come together to create something that feels easy, familiar, and ready whenever residents need it. Pay for One Night, Stay 36 Hours Pick your favourite Rove destination and enjoy a short but

For many families across the UAE, the past seven weeks have looked very different. Bedrooms became classrooms. Screens replaced playgrounds. Daily routines softened and stretched in ways no one quite planned for. Now, as children return to school in person, the shift back can feel both welcome and unexpectedly challenging. However, this moment isn’t about snapping back into structure overnight. It’s about gently rebuilding rhythm. Children are not just returning to lessons. They are stepping back into early mornings, social environments, and longer days that require focus and energy their bodies may need time to adjust to. One of the most