Camelicious Sweetens The Dairy Aisle By Creating The UAE’s First Honey Milk
Camelicious has reinforced its position as the region’s leading camel dairy innovator with the launch of the UAE’s first Honey Milk, introducing an entirely new category to supermarket shelves.
Made from fresh camel milk and naturally sweetened with real honey, Camelicious Honey Milk contains no added sugar and has been developed for consumers seeking a comforting, naturally energising and convenient alternative to traditional flavoured milk.
Available in a convenient 250ml bottle, the new product is designed to fit seamlessly into modern lifestyles, whether enjoyed as part of a nutritious breakfast, an afternoon pick-me-up, or as a pre/post workout beverage. A good source of Vitamin C and naturally easier to digest, Camelicious Honey Milk combines everyday convenience with the nutritional benefits that continue to drive growing consumer interest in camel milk.
The launch marks another milestone for Camelicious, which continues to invest in product innovation while expanding awareness of camel dairy across the UAE and international markets. By introducing the country’s first Honey Milk, Camelicious is once again demonstrating its commitment to creating products that respond to evolving consumer preferences while celebrating one of the UAE’s most iconic agricultural products.
The launch also reflects Camelicious’ wider strategy of expanding the camel dairy category through innovation, creating products that encourage more consumers to experience the unique nutritional benefits of camel milk in familiar, accessible and everyday formats.
Hesham Yehia, Acting CEO of Camelicious, said. “Innovation has always been central to Camelicious’ growth strategy. As consumer preferences continue to evolve, our role is to develop products that combine natural ingredients, convenience and great taste without compromising quality.
Launching the UAE’s first Honey Milk is another important milestone for Camelicious and for the wider camel dairy industry. It demonstrates how innovation can create entirely new product categories while encouraging more consumers to discover the unique qualities of camel milk. As a proudly UAE-produced brand, we’re committed to continuing that journey through investment, product development and world-class dairy innovation.”
As demand continues to grow for products made with natural ingredients and greater transparency, Camelicious believes consumers are increasingly looking for foods and beverages that combine authentic provenance with modern convenience. The launch of Honey Milk reflects this evolving trend, offering a naturally sweetened drink made using fresh camel milk and real honey, while supporting the UAE’s ambitions around local food production, agricultural innovation and food security.
Camel milk has evolved significantly in recent years from a traditional regional product into an internationally recognised dairy category. Through continued investment in farming technology, product development and consumer education, Camelicious has helped position camel dairy as one of the UAE’s most innovative agricultural success stories, supplying both domestic and export markets with an expanding range of products.
Camelicious Honey Milk is now available at Carrefour, Lulu Hypermarket, Union Coop, Spinneys and Sharjah Coop, as well as selected e-commerce retailers, with further retail expansion planned.