Dubai Basketball And Subway® Announce Multi-season Partnership To Power Ultimate Courtside Experience

As Dubai Basketball continues to redefine the live sports experience in the city, fans can now look forward to an exciting experience while witnessing the city’s first-ever sports team compete at Coca-Cola Arena. Dubai Basketball proudly announces its newest partnership with Subway®, one of the world’s largest quick-service restaurant brands, as a founding partner of the club.

Dubai Basketball has rapidly established itself in the country as one of the fastest-growing sports franchises. Competing in the Adriatic Basketball Association (ABA) League, the Dubai-based team has cemented itself as a top contender by qualifying for the playoffs in their first season of competing – bringing some of Europe’s best teams to Dubai.

The three-season partnership marks the beginning of a shared mission to bring new energy to game nights in the city.As a household name for freshly made, quality sandwiches, Subway aims to enhance the courtside experience for fans attending Dubai Basketball games. With a wide selection of options available at every home game, fans with courtside access can look forward to an incredible experience – on and off the court.

Subway has played a key role in shaping the game day experience, serving up sandwich favourites that have become a go-to for Dubai Basketball’s dedicated fan base throughout the season, from tip-off to the final buzzer. As the team now heads into the highly anticipated playoff season, Subway’s presence will be more prominent than ever – fuelling supporters through the intensity and unmatched action that lie ahead.

“Partnering with a global brand like Subway reflects the values we want to promote here at Dubai Basketball – active living and community wellbeing,” said Dejan Kamenjašević, General Manager of Dubai Basketball. “We’re not just building a basketball team; we’re building a culture. With Subway on board, we’re excited to offer our courtside fans a way to power up on game day.”

“This is an exciting new era for Subway as we become a founding partner of Dubai Basketball,” said Efe Celik, Director at Subway MEASA. “This collaboration reinforces our commitment to fuelling healthier businesses and healthier lives by promoting active lifestyles and well-being among our community of guests and fans.”

 “At Subway UAE (KOJ), we are proud to partner with Dubai Basketball as part of our ongoing commitment to support homegrown talent and the communities we serve,” said Hisham Al Amoudi, CEO KOJ.“As the master franchisee for Subway in the UAE, this sponsorship reflects our shared values of teamwork, performance, and relentless passion, both on and off the court. We also appreciate the support of Subway MEASA in making this partnership possible. Together, we look forward to fuelling the fans, and the sport with a wide selection of options  that energise and inspire.”

As Dubai Basketball continues to soar in their inaugural season of the ABA League, this partnership with Subway is a shared commitment to perfecting game day experiences while energising fans for what is sure to be a historic moment for the city of Dubai.

For more information on Dubai Basketball and Subway, visit @DubaiBasketball and @SubwayUAE for updates on all game days.