From Rosario To The World: ‘The Messi Experience’ Brings A Global Icon’s Journey To Life In Dubai
The internationally celebrated “The Messi Experience – A Dream Come True” comes to Dubai and for a limited-time only, marking one of the most anticipated stops on the 2025 world tour. Following successful premieres in cities like Buenos Aires, Miami, Los Angeles, and Sao Paulo, this awe-inspiring exhibition invites football lovers and families across the UAE and the region to step inside the world of one of the most influential athletes of all time.
Hosted in a city known for innovation, ambition, and global culture, The Messi Experience will offer an interactive and multisensory journey through the defining moments of Leo Messi’s story, highlighting his growth, challenges, and achievements on and off the pitch. From his early days in Rosario to lifting the World Cup trophy in Qatar, fans will relive the emotional and inspiring chapters that shaped a footballing phenomenon.
“I am thrilled to see this project come to life and bring fans even closer to me – both on and off the field,” said Leo Messi. “I have always sought to inspire and connect with people through my passion for soccer, and this experience will allow fans to relive the most unforgettable moments of my career.”
The 75-minute experience unfolds across nine themed zones, combining cutting-edge Artificial Intelligence, immersive environments, and never-before-seen content. Fans will be able to “train like Leo Messi,” step into recreated match moments, and explore exclusive personal stories that shaped his legendary career. The journey also includes a dedicated F&B area, an official merchandise store, and an activation zone for fans to engage beyond the exhibition. Whether you’re a lifelong follower or discovering Leo Messi for the first time, the exhibition promises inspiration, excitement, and a deeper connection to the beautiful game.
The Dubai edition will be held at Dubai Festival City Mall, Dubai’s premium lifestyle destination that will serve as the ideal stage for this one-of-a-kind experience. Partnerships with regional media and brand sponsors will be announced soon, ensuring widespread access and engagement.
Matias Dominguez, Managing Director of Astra Partners, the official operator, said “Bringing The Messi Experience to Dubai marks a major milestone in Astra Partners commitment to delivering world-class entertainment to the region. The UAE, and Dubai in particular has rapidly emerged as one of the world’s most dynamic destinations for innovation, tourism, and cultural experiences. With its unmatched infrastructure, visionary leadership, and thriving creative economy, Dubai offers the ideal launchpad for a global project of this scale. We are proud to offer residents and visitors alike a unique chance to step into Leo Messi’s world, and this is just the beginning of a broader pipeline of experiences we aim to bring to the country.”
For more information and ticket updates, visit www.themessiexperience.com/dubai and follow @TheMessiExperience and @astraexperiences on Instagram and Facebook.