Galaxy Makes Its Move On The Kunafa Segment With Limited-Edition Launch In UAE And Qatar

GalaxyÒ, the Middle East’s most loved chocolate brand, has launched Galaxy® Pistachio Kunafa—a limited-edition flavor created in response to soaring demand for kunafa-infused chocolate, one of the fastest growing segments in the category. Available exclusively in the UAE and Qatar, the new variant blends Galaxy’s silky milk chocolate with a creamy pistachio and crisp kunafa center, and debuts in a new bite-sized format designed for portioned indulgence.

The launch marks a major milestone for Mars Gulf as the company’s first fast-tracked product innovation in the Middle East. Developed where the kunafa trend was born, it was produced and delivered in just four months through Mars’ agile local manufacturing model, ensuring the authentic taste of the region’s traditional dessert without compromising on Galaxy’s quality standards. 

Since the start of the year, over 40 brands have entered the kunafa chocolate segment, with the flavor driving 45% of total category growth in just the past three months. In direct response to this momentum — and to consumers specifically asking for a Galaxy version — the brand has delivered a premium flavor fusion of creamy pistachio, crisp kunafa, and its signature silky milk chocolate.

“Consumers were asking for pistachio kunafa — and they wanted it from Galaxy,” said Ekaterina Pichugova, General Manager at Mars Gulf. “This limited-edition creation is more than just a product—it’s a response to what consumers here are craving. Our ability to innovate quickly and produce locally has allowed us to bring it to market with exceptional speed, precision, and quality.”

Each box contains eight individually wrapped bite-sized pieces, ideal for sharing, gifting, or enjoying one moment of pleasure at a time – offering indulgence without compromise.

The new Galaxy Pistachio Kunafa is priced at AED 30 per box and is now available at leading retailers across the UAE and Qatar—only while stocks last.

Filled with kunafa. Wrapped with pleasure. One perfect bite is all it takes.

For more information, follow @GalaxyArabia and https://www.Galaxychocolate.com/mena/en