Introducing Raw Earth: Dubai’s New Boutique Travel Company Redefining Adventure – One Untamed Road At A Time

A new kind of travel company is steering onto the global map — and it’s not headed where the tour buses go. Founded by adventure strategist Aishwarya Searing and overlanding expert Aditya Malaker, Raw Earth officially launches this summer as a boutique travel brand offering guided self-drive 4×4 expeditions through some of the planet’s most raw, remote, and soul-stirring landscapes.

Tagline: Explore the world differently.

At a time when mainstream travel is overcrowded and overproduced, Raw Earth is building a new path — literally. Think high-altitude deserts, alpine valleys, and ancient mountain passes — all experienced from behind the wheel of your own 4×4, supported by an expert crew and guided with intention.

Their debut journey? Kyrgyzstan, launching June 2025 — a wild, cinematic sweep of Central Asia, where Raw Earth will take travelers into untamed mountain trails, traditional nomadic settlements, and silent star-lit valleys far from any tourist route.

The Raw Earth Experience: Wild, Conscious, and Intimate

Raw Earth blends freedom and security, offering self-drive expeditions with full expert planning, local collaborations, boutique stays, and a built-in content creation experience. Each expedition hosts just 5–6 cars, keeping group size intimate and impact low.

“We design each journey to be rugged, real, and rooted in place,” says founder Aishwarya. “This isn’t about checking off destinations — it’s about slowing down, tuning in, and reconnecting to what travel is meant to feel like.”

Every detail — from the vehicle you drive to the local meal you share in a remote village — is thoughtfully curated. And while travellers take the wheel, Raw Earth’s on-ground team ensures smooth navigation, logistics, and safety throughout.

Raw Earth is for those who’ve already “done” the typical. It’s for curious, conscious, well-traveled individuals seeking something deeper, quieter, and more meaningful than a luxury resort or a packaged tour. It’s for the ones who want to disconnect from screens and reconnect with the Earth — and with themselves.

Founders on a Mission: More Than a Trip, a Philosophy

Aishwarya and Aditya are more than just co-founders — they’re fellow travellers. With decades of combined experience in creative storytelling, logistics, off-roading, and expedition design, their shared passion for raw beauty and intentional exploration led to the creation of Raw Earth.

“There’s magic in the middle of nowhere,” says Aditya. “But getting there — safely and meaningfully — takes experience. That’s what we offer: the joy of independence, with the confidence of expert support.”

Together, they’ve built a brand that’s not just about seeing the world — but feeling it, learning from it, and travelling in a way that leaves both a lighter footprint and a deeper impression.

The Road Ahead

While Kyrgyzstan kicks off Raw Earth’s journey, the road ahead is vast and thrilling. Upcoming regions include Central Asia, the Middle East, and select parts of Africa, all chosen for their wild beauty and cultural richness.

Each destination will offer travellers the chance to drive their own adventure, supported by Raw Earth’s signature mix of freedom, care, and deep connection to place.

Join the Journey

Raw Earth’s full website launches soon, but interested explorers can follow their journey and request early access via Instagram at @travelrawearth or email explore@travelrawearth.com