Nike Takes Over Kite Beach With ‘10DAY/10K’ Challenge For Vomero 18 Launch
Nike is hitting the ground running with a 10-day takeover of Kite Beach to celebrate the launch of the new Vomero 18. From April 25 to May 4, runners across the UAE are invited to take on the ‘10DAY/ 10K’ challenge, joiningdaily runs led by Nike ambassadors, and Uncommon Run Club,to put the Vomero 18’s max-cushion ride to the test.The high-energy challenge is part of a full Nike takeover at Dubai’s most iconic running spot. Starting from a dedicated Vomero Clubhouse at Point Zero on Kite Beach, runners can test the new Vomero 18 during their runs and enjoy unexpected experiences.
For those looking to go the extra mile, a challenge in collaboration with Strava pushes participants to clock as many 10Ks as possible over the 10 days – by completing the segment from Point Zero to the 5KM mark and back. Those who climb to the top of the Strava leaderboard will have the chance to win exclusive rewards, including a trip and raceentry to the Copenhagen Half Marathon.
Whether you’re chasing your next personal best or joining in the vibe from the sidelines, the VomeroClubhouse at Point Zeroincludeslocal hotspot Feels café offeringcoffee and smoothies, with experts also on hand to share insights on the new Vomero 18-Nike’s most cushioned ride yet.Designed with the tallest stack height in the franchise’s history, the shoe has beenshaped by feedback from women athletes.
This activation follows Nike’s high-impact Burj Khalifa takeover last week, which saw runners push their limits to unlock a bold celebration for the Vomero 18’s regional launch. With performance, comfort, and innovation at its core, the Vomero 18 sets out to redefine what everyday running shoes can deliver.
Head to Kite Beach from April 25 to May 4 and check out the experience. Runners will be able to try out the Vomero 18 on the test runs on a first come, first serve basis. To book your spot in one of the run clubs, visit: https://nikevomero18dxb.com
No spot available? No problem. Hit the track and be part of it anyway!