The ENTERTAINER Launches Our Home. Our Heart. Initiative To Support UAE Residents And Local Businesses
As communities across the UAE continue to navigate a dynamic environment, Dubai-founded company the ENTERTAINER has launched “Our Home. Our Heart.”, a community initiative designed to support residents and local hospitality businesses during this challenging time.
For more than 25 years, the ENTERTAINER has grown alongside the UAE’s hospitality industry and the communities it serves. Through this initiative, the company will make up to 50,000 complimentary ENTERTAINER One Heart memberships available through official the ENTERTAINER channels, providing residents with access to a wide range of “buy one, get one free” offers across participating merchants in dining, leisure, wellness, hotel stays and services.
This initiative aims to encourage responsible engagement with local businesses while supporting the broader hospitality ecosystem that contributes to the UAE’s vibrant social and economic landscape.
“At times like these, the strength of the UAE community becomes particularly evident,” said Donna Benton, Founder and CEO of the ENTERTAINER. “For 25 years the UAE has been our home, and this initiative reflects our continued commitment to the people and businesses that have been part of our journey.”
Through “Our Home. Our Heart.”, residents will have the opportunity to explore and support venues across the UAE. The ENTERTAINER emphasizes that participation in the initiative should always take place in accordance with official UAE government guidance and any applicable safety measures, which remain the primary reference point for residents and businesses.
“Supporting local businesses ultimately means supporting the people behind them – the entrepreneurs, hospitality professionals, and the teams who make this country come alive every day,” Donna Benton added. “In moments like these, community matters more than ever.”
Emirates Skywards joins the initiative
The ENTERTAINER is joined in this campaign by Emirates Skywards, which is offering the UAE community the opportunity to win a share of up to 2.5 million Skywards Miles. Users who claim the complimentary ENTERTAINER One Heart Membership, and who are also Emirates Skywards members during the campaign period, will be eligible to participate in a prize draw to be held on 30 April 2026. Twenty-five winners will each receive 100,000 Skywards Miles.
Additional details and the full terms and conditions of the draw will be available on the ENTERTAINER website. Participation in the draw is subject to applicable promotional regulations and the official campaign terms and conditions.
Dr Nejib Ben Khedher, Divisional Senior Vice President Skywards, said:
“With 25 years of rewarding our communities, Emirates Skywards is delighted to collaborate with the ENTERTAINER – as two homegrown UAE brands that share a deep appreciation for this city. At times like these, it is more important than ever to come together with our partners, members and the wider UAE community, supporting the businesses and experiences that make this country so vibrant.”
Through its platform, the ENTERTAINER aims to help maintain engagement with local businesses and support the hospitality ecosystem during this period.
Further information about the initiative will be shared through the ENTERTAINER’s official channels.
URL: the ENTERTAINER “Our Home. Our Heart.” initiative