The Future Has Landed! FIX Surprises Fans With Two New Flavour Creations
FIX Dessert Chocolatier has introduced not one, but two brand-new dessert bars: ‘Honey I’m Comb’ and ‘Jam or Go Nuts.’ Bringing these nostalgic flavours from the past to the Museum of the Future, FIX’s latest pop-up in collaboration with Careem brings sweet memories to the present tense.
A love letter to the lunchbox classic, ‘Jam or Go Nuts’ is a new take on the nostalgic PB&J sandwich. Warm, crunchy peanut butter, a perfectly jammy centre and that comforting signature blondie chocolate finish offers the sweet, uncomplicated taste of childhood. For an equally addictive bite, ‘Honey I’m Comb’ offers indulgence and refinement – combining a silky, airy mousse that melts in the mouth with a caramelised honeycomb snap.
The new creations debuted at FIX’s latest pop-up at Museum of the Future, running from January 2 – 11. Jam-packed with fun activations, visitors can discover a friendly Robo Dog and futuristic photo booths. There’s even a laser heist that challenges guests to reach the new edition FIX dessert bars for a chance to win exclusive merch.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier commented: “Every one of our desert bars draws from a memory. This time around, we were thinking about our childhood favourites and torn between two different nostalgic desserts. At FIX, we’re all about layering textures and flavours, so we thought, why choose just one? And where better to showcase our latest innovations than at Museum of the Future? It’s amazing to have joined forces with this iconic institution in Dubai as we continue revolutionising chocolate, one bite at a time”
“Supporting home-grown success stories is at the core of Careem’s mission. As the exclusive delivery partner for FIX, we are proud to support their incredible growth and navigate the immense demand for their viral creations. Co-hosting this activation at the Museum of the Future is a celebration of that shared success, and we look forward to bringing these nostalgic new flavours exclusively to our customers’ doorsteps from January 12. Ordering a FIX bar has become something of a competitive sport in this city, and we are ready to power the game. We advise everyone to have their apps open early, because if history is any guide, these bars won’t wait around for anyone,” said Bassel Alnahlaoui, Careem Chief Business Officer.
Known for its innovative flavours, the brand behind ‘The Original Dubai Chocolate’ has reached cult status amongst a growing, global fanbase. ‘Honey I’m Comb’ and ‘Jam or Go Nuts’ will be exclusively available through Careem beginning January 12. Each hand-crafted dessert bar is priced at AED 68.25 with two drops daily at 2pm and 5pm in Dubai and Abu Dhabi.