Dubai Jewellery Group (DJG) is all set to celebrate the 30th edition of the Dubai Shopping Festival (DSF) with an extraordinary promotion offering a whopping AED 1.5 million in gold. This promotion allows shoppers to win big while enjoying world-class jewellery shopping experiences. During the Dubai Shopping Festival (DSF) from December 6, 2024, to January 12, 2025, customers who spend AED 1,500 or more on jewellery at participating outlets will have the opportunity to win their share of AED 1.5 million in gold. Each week, a total of 1 kilogram of gold will be awarded in raffle draws, with 20 winners

The iconic annual Dubai Shopping Festival (DSF) is gearing up for its monumental 30th anniversary, promising to be the city’s biggest, most memorable and utterly out-of-this-world celebration yet. This groundbreaking three-decade milestone will put out all the stops to deliver an awe-inspiring combination of cutting-edge technology, sensory immersion, and innovative storytelling to redefine live entertainment. For 38 non-stop days from 6 December 2024 to 12 January 2025, Dubai will become a breathtaking canvas of light, colour, and sound, featuring free daily fireworks, twice daily state-of-the-art drone shows free-to-watch for everyone, the launch of DSF’s first-ever pyro-drone (fireworks with drones) spectacle,