Now Open: Em Sherif Deli Welcomes Dubai To A Slice Of Beirut At One Central
Em Sherif Deli has officially opened its doors at One Central, Dubai World Trade Centre, 25 Jump Street, bringing the warmth, charm, and vibrant flavours of Beirut’s beloved neighbourhood eatery to the heart of the city. Backed by Lavoya Group, the newest UAE outpost of this much-loved Lebanese brand promises soulful food, a welcoming atmosphere, and the refined yet familiar hospitality that Em Sherif is known for.
From breakfasts to late-afternoon pick-me-ups, the menu is a celebration of Lebanon’s culinary traditions reimagined for today, where guests can grab-and-go or linger longer, moving easily from early mornings to late night bites. Dinerscan enjoy shawarma on fresh salads or bowls alongside designed for sharing mezze spreads of creamy hummus, mutabbal, muhammara, and slow-cooked vegetable favourites in addition to a variety of daily dishes. Sourdough Man’oushe fresh from the oven complement signature sandwiches and for those craving comfort classics, tender kebabs, and the spice-laced richness of Samkeh Harra round out the savory selection.
The pastry counter is a celebration of Lebanese heritage, offering rose-kissed muhallabiyeh, riz bel halib, pistachio mafrouke, aysh el saraya, along with cakes and cookies to share or enjoy solo, while the drinks menu flows from morning till night with espresso, Arabic coffee, signature floral teas, fresh juices, and energizing wellness shots.
A standout of the experience is the Mouneh corner, a celebration of Lebanon’s timeless pantry staples. Guests can get a curated selection of handcrafted jams, za’atar blends, sea salt mixes, and other preserves made with care, capturing the essence of homemade Lebanese flavours meant to be shared or savoured at home. Alongside, a dedicate Deli merchandise corner debuts in Dubai, showcasing limited edition drops, Deli totes, t-shirts and more – bringing the spirit of the deli into everyday life.
“Em Sherif Deli is about more than food, it’s about preserving the flavours and traditions we grew up with, while sharing them in a way that feels fresh and welcoming. Every dish is made with the same care you would find at a family table in Beirut, and we are excited to bring that experience to Dubai” says Yasmina Hayek, Executive Chef of Em Sherif.
“We are proud to continue our partnership with Em Sherif by introducing the deli concept to the UAE market. At Lavoya, our vision is to bring culturally rooted, experience-driven brands to life, ones that resonate deeply with consumers. Em Sherif Deli represents that vision perfectly: it’s authentic, soulful, and elevated. We believe it will become a staple in Dubai’s dynamic dining landscape, and we look forward to expanding its presence further across the region,“ said Walid Hajj, CEO of Lavoya Group.
Whether grabbing a quick bite between meetings, stocking up on pantry favourites, stocking up on merch, or lingering over mezze with friends, Em Sherif Deli is a place where food, culture, and community come together.