Arada has launched Formative, a new collective that brings together some of the UAE’s most dynamic fitness brands. Designed to shape the future of movement, performance and wellbeing, Formative integrates Wellfit, FitnGlam, The Platform Studios and FitCode into a single, purpose-driven platform. Together, these brands represent a powerful ecosystem of 40,000 members across 18 high-performing clubs, with a bold target of reaching 100,000 members at 40 locations by 2027. Formative, which will be officially launched at a high-profile event taking place at Dubai’s Emirates Towers on 13 November, is backed by strong industry recognition. At the 2025 REPs UAE Industry Awards,

This National Day, Al Marmoom Oasis invites families, friends, and visitors to experience an unparalleled celebration of Emirati heritage and culture: "From the Desert, We Celebrate Unity." Set against the expansive golden dunes and clear skies of Dubai's premier desert destination, this three-evening event blends family warmth, cultural pride, and understated luxury, creating a truly immersive and memorable experience. Al Marmoom is more than a venue, it is a living natural reserve and destination that offers a rare combination of untouched beauty, thriving wildlife, and cultural depth. Home to native species such as the Arabian oryx, gazelles, and migratory birds, the

Thanksgiving Turkey Takeaway at Origins Make your celebrations extra special this season with Vida Dubai Marina & Yacht Club's Festive Turkey Takeaway. Enjoy a beautifully roasted turkey prepared to perfection, served with all the indulgent trimmings, from buttery mashed potatoes and roasted vegetables to cranberry sauce and rich gravy. It's a hassle-free way to host a lavish festive feast at home while keeping the spirit of the season alive. Perfect for family gatherings or cosy celebrations with friends, this festive favourite from Origins brings gourmet comfort straight to your table. Thoughtfully prepared by Vida's culinary team, each turkey promises a blend of

DRIFT Dubai is set to host its renowned White Party at DRIFT Restaurant on Saturday, November 22nd, in an exclusive collaboration with Ocean Club Marbella. Guests will be immersed in the glamour and energy of Spain's iconic beach scene, welcomed with live performances and a curated musical journey that promises an unforgettable celebration.  In DRIFT Restaurant, the celebrations kick off with a live DJ and the band Sean and the Supernovas, performing iconic hits that set the tone for a lively, upbeat afternoon of dining, drinks and entertainment. As the day transitions into the sunset, the party moves to DRIFT Sea Lounge

The Fast Food & Café Convention (FFCC) is back for its fifth edition, and it's arriving with purpose. The region's most anticipated gathering for the quick service, café, casual dining, and cloud kitchen community returns to Dubai on 20 November 2025, bringing together the voices, visionaries, and ventures shaping the next decade of dining.  Since 2021, FFCC Dubai has grown from a bold idea into a benchmark for what meaningful industry conversations should look like. It's the space where operators meet innovators, founders meet investors, and strategies meet reality. Every edition has pushed the conversation forward, and this milestone year is

Zed, Dubai’s homegrown ride-hailing app, has introduced the emirate’s first-ever ‘1-tap booking’ feature, enabling riders to book a trip instantly in one tap. Designed for people on the go and those needing reliable rides to fit their routines, the new feature is unique to Zed. The feature is now live on Zed’s mobile application, available for download both on iOS and Android, and can be used for taxi trips and premium rides. Developed to cater to Dubai’s fast-paced lifestyle, the 1-tap booking feature addresses the need for hassle free bookings for dependable routine rides, such as work trips, school runs, errands,

This festive season, AURA Skypool, the world’s highest 360° infinity pool, invites guests to celebrate the magic of the season above Dubai’s sparkling skyline. From candlelit carols and cinematic nights under the stars to show-stopping New Year’s celebrations and sky-high brunches, AURA has everything covered for every mood and moment– all in one unforgettable setting. Movie in the SkyBack by popular demand, Movie in the Sky returns this festive season with a heartwarming screening of Miracle on 34th Street, reimagined in AURA’s spectacular setting 210 meters above the city. Guests can delight in a specially curated festive film beneath a canopy

Following a sensational debut, Party at the Polo, presented by IFZA, returns to Al Habtoor Polo Resort this winter, promising another unforgettable season of polo, fashion, and outdoor festivities. Hosted by IFZA, this highly anticipated weekly affair runs every Saturday afternoon from November 2025 to April 2026, inviting Dubai's residents and visitors to experience the ultimate blend of luxury, lifestyle, and live sport.  An unmissable highlight of Dubai's social calendar, Party at the Polo transforms Saturday afternoons into a celebration of elegance and excitement, where the thrill of polo meets the Dubai fashion style, world-class hospitality, and live entertainment. Set against

Dubai, get ready to celebrate the most magical time of the year like never before! A Fairytale for Christmas, the smash-hit Irish-inspired festive concert, is coming to New Covent Garden, Mall of Emirates, Dubai, for a limited run from 19th – 21st December 2025. Brought to you by MAC Global in partnership with Prestige Chameleon International, this world-class production promises an unforgettable night of music, laughter, and festive cheer. Tickets are on sale now at platinumlist.net, don't miss your chance to be part of the celebration! Following multiple sell-out tours, A Fairytale for Christmas brings the spirit of Ireland to Dubai with a heartwarming mix of festive classics