NOUR: A New Beauty Editorial E-tail App Launches In The UAE

NOUR, a new editorial e-tail platform, has launched in the UAE, aiming to revolutionize the online beauty experience. Available on Apple Store and Google Play, NOUR offers top-tier editorial content, curated products, and an immersive customer journey, transforming how beauty is discussed, discovered, and purchased.

Founded by former Vogue India Beauty Director Nidhi Sharma, NOUR creates a unique shopping experience that encourages exploration and empowers women in their beauty choices. Sharma, drawing from her extensive industry experience, addresses the need for guidance and authenticity in beauty shopping, moving beyond the typical ‘search and transact’ approach.

*What: NOUR: A New Beauty Editorial E-tail App Launches in the UAE
*To download the app: Google Play HERE and Apple Store HERE to join the online community via @nourbeautyae.